Here is What You'll Learn
Common Pricing Models
We review the common pricing models and the formulas to calculate each one
How does a publisher like a website or mobile app, actually go about working with a programmatic tool
There are lots of different companies that handle programmatic, but they all have different traits that make them unique and valuable
We'll visualize the actual process of executing a buy and explain it in plain English
Meet Your Coach: Ben Silverstein
Ben Silverstein is an award winning digital media professional with over a decade of experience working in the digital space. He's managed hundreds of millions of dollars for local, national, and international brands including Six Flags Amusement Parks, Giorgio Armani, Cafe de Columbia, William Grant & Sons, and the FDA Real Cost which won a 2015 gold Effie in the Disease Awareness and Education category.
Since 2015 his courses on digital advertising have been taken by over 20,000 people around the world. During that time he's also been a consultant for the IAB, Trilogy Education Services, and founder of AdCoach.